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BODYAMR

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Having started from a discrete townhouse in Bloomsbury in 2005, BODYAMR today is celebrated as a niche brand producing directional, dark collections for a modern day woman on the move. Early collaborations with an underground London Music scene led to the creation of a limited edition CD/T-shirt package for the Soho Dolls, sold exclusively at Colette, Paris.

The following month, Amr released his first collection at London Fashion Week by opening Les Trois Garcons’ first venture into the West End. The collection shot BODYAMR into limelight as Tom Ford wrote “Bodyamr; Give me a job!”, and BODYAMR was hailed by VOGUE and HARPERS BAZAAR to be one of London’s most promising new brands. With images shot by Emma Summerton, the collection’s debut at Harrods’ Designer Studio sold out within the week.

Two seasons later, Amr’s classic “Nude but covered” sheer silk column bondage dress was handpicked by the British Fashion Council to represent London Fashion Week, whilst Christian Louboutin produced “The BODYAMR” for Autumn Winter 2007, following another brand collaboration with Iranian artist Mahmoud Farshchian.

Today, BODYAMR is the fashion choice for celebrities such as Beyonce Knowles, Katy Perry, Ella Macpherson and Whitney Houston as they choose to dress up in BODYAMR at international events. Amr Ali , the man behind the brand, has a mystifying tryst with the female form which provides continuity through the collections, so a confident woman will always be drawn to BODYAMR and its timeless empowerment.

Having proved itself as a magnificent and ultra luxurious brand in the global fashion circuits, BODYAMR has gained a cult and loyal following as it carries international fashion to a new level of luxury across the world.

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